Here's a slideshow I put together earlier this year about the very basics of QR Codes.
Since then, I've been taking photographs of QR codes I've been seeing (everywhere) and then a screenshot of the destination of those codes. I've been shocked at how few lead to mobile-ready sites and even fewer leading to smarter content delivery or data capture.
As Chris Brogan mentions in his post Mobile Marketing Isn't a QR Code, "if you deliver someone to a page that requires they squint, scroll, and otherwise manipulate content in an uncomfortable way," that's not a good first impression. Slapping a QR code onto something doesn't make it useful to your business - or to your current or potential customers.
I'm compiling another slideshow demonstrating the good, the bad and the ugly about QR codes. If you have any examples that you've seen or that you want to share, let me know.
Until then, what are your thoughts on and experiences with QR codes so far?
I see a million QR codes on the train every day but none of them have an explanation or a call to action. I'd probably scan one if they did.
Posted by: Susanforshner | November 10, 2011 at 01:16 PM