The New Influencers by Paul Gillin

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If only I had time to read actual books...

Blogging, podcasting and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces by identifying the influencers, their goals and their motivations. The book also offers advice for marketers at both large and small organizations on how to influence the influencers.

Here's Paul Gillin's blog.

Comments

[Connie Reece]

I actually took time to read this one. Glad I did. Gillin does not write about the hows or whys of blogging and podcasting; instead he focuses on their impact on media. Worth shutting off the computer for some old-fashioned, dead-tree book reading.