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December 31, 2010



I really like your #1 - ask yourself WHY. So many times I see brands make things and then do nothing with it - it's not as easy as "build it and they will come" - you have to put some effort into it!

Aliza Sherman

Robyn-it is really familiar advice to ground us in unfamiliar territory - at least that is how it feels to me!

David Bratvold

Brilliant thought process. I'm a huge supporter of 'build quality' so I love point #4. Too often companies try to join the game with any old flismy 'thing.' It's the quality apps that will take off (The main reason why I stick with Bank of America - Their online banking is so smooth).

#3 continues on that point. Don't just add on an app, integrate one.

Very good ideas.

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