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September 04, 2011




I agree that many agencies - and consultants - overcharge. For instance, I was shocked a couple of years ago to learn of a "Facebook guru" who charged $5,000 for a multi-week course on how to use Facebook. And there were people who paid that, participated, and later realized they'd ... well, overpaid.

There are the Brogans of the world who like to monetize everything under the sun, including a trip to the bathroom (when possible).

Bottom line, people are going to charge whatever the market will bear. Whether they are "reputable" consultants, agencies or anything in between.

It's incumbent upon the consumer, as always, to understand caveat emptor. Know what you're being asked to pay and how it compares to what others charge for the same - or similar services. If you're shopping for a new car, you do the homework, why doesn't the same apply to services like those that you're discussing?

Don't misunderstand - I'm not disagreeing with you that there are agencies - and PEOPLE out there who are grossly overcharging consumers. But the bottom line is that that's capitalism. That's our society. And consumers should understand that just because they're working with an agency (to use your example), it doesn't absolve them of the common sense need to understand the SOW they are contracting for and what others in the space charge fot the same or similar services.

This isn't all about agencies being the bad guys. We're an agency and charge very fair fees for a wide variety of services. And yes, there are other agencies - AND consultants and "social media experts" who have no marketing experience whatsoever, who often charge more - and deliver less - than we do.

At the end of the day, it makes sense, always, to understand what you're buying. And what a standard, going rate is, for whatever it is you need. I think it's important for consumers to understand their own role in the pricing equation - because it's really an important one.

A good post always inspires thought - thanks for that.


Aliza Sherman

Shelly - Agree about caveat emptor, definitely. I want to help educate more consumers on how to evaluate social media service providers. I think it's needed to help them make more informed decisions.


Great post and conversation. I always tell clients and friends that if someone tells you you HAVE to be on Facebook or Twitter, that is your first sign of a scheister. Or if they tell you that social media is free. A quality person working with you should figure out your goals, resources and budget and work out a plan accordingly. Not just scream that you HAVE to spend money to get money or put a client into their one size fits all mold. Anyway - great good for thought, lady. And I am sure I have tons of typos - coming from my phone here :)

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